Organizations that are closest to their customers and learn the fastest have a competitive advantage today. The sooner
insights are gleaned and turned into product improvements, the more useful and successful products become.
User experience research is the key to this iterative process.
Guild Researchers Use Various Methods, Tools, and Analysis to Distill the Most Valuable and Actionable Insights
UX Research
Research Design
Product Discovery
Generative Research
Summative Testing
Product Evaluation
Accessibility Testing
Training/Leadership
Consulting
Qualitative Methods
Contextual Inquiry
Diary Studies
Ethnographic Studies
Expert Review
Lab Testing
Remote Testing
Task Analysis
Usability Testing
User Interviews
Quantitative Methods*
A/B or Multivariate Testing
App or Web Analytics
Benchmarking
Card Sorting
Eyetracking
Surveys
Tree Testing
*Some methods can
be qualitative and
quantitative.
Modalities
Business
Consumer
Device
Mobile App
Voice
Website
Research Software
dScout
Lookback.io
Loop 11
Maze
Marvel
Optimal Workshop
Usability Hub
Useberry
UserTesting.com
Userzoom
Validately
Analytics Software
Adobe Analytics
Amplitude
Delve
Fullstory
Google Analytics
Hotjar
Looker
Mixpanel
Pendo
Guild Research Experts design and execute research studies; write surveys, guides, and scripts; conduct user interviews and moderate remote studies; review testing sessions; gather and analyze data; validate findings; and produce reports. They can augment your staff or conduct independent studies. They can also train or manage research staff, consult, and present findings to internal stakeholders.
Online Testing and
Session Recording
Unmoderated, remote testing is the most practical option for many small and mid-size companies. A plethora of tools allow for participant recruiting, session recording, expert analysis, improved workflow, and team coordination. With physical distancing the norm, remote testing is now preferred by many large organizations as well.
Lab Usability Testing
A usability lab is an ideal setting in which to conduct usability research. The standardized conditions yield the most reliable outcomes and allow for comparison testing. Observation and eye tracking can also be utilized. The main drawbacks are that facilities and staff make lab testing expensive and with COVID-19 in-person testing is impractical for now.